This is amazing

From here:

Zizek has won himself such a broad audience that he was approached by Abercrombie and Fitch to write copy for its unashamedly homoerotic clothing catalogue. You might balk at the idea of a Marxist philosopher selling polo shirts, but Zizek understood it as only the next facet of his at best pluralist, at worst contradictory, career. So, next to a Bruce Weber photograph of two hunks in bed with a blonde, we get this: "Does this constellation not merely explicate the fact that, while a man cheats his feminine partner with another real woman, a woman can cheat a man even if she makes love only with him, since her pleasure is never fully contained in enjoying him?"

Zizek has admitted to the Boston Globe that the writing for the Abercrombie catalogue is theoretically barren -- and that he wrote the copy in 10 minutes. But he is undaunted. "If I were asked to choose between doing things like this to earn money and becoming fully employed as an American academic, kissing ass to get a tenured post -- I would with pleasure choose writing for such journals!"

I love that man.